With battery power into the future
More and more do-it-yourselfers and garden lovers appreciate the wireless freedom that cordless devices make possible. Performance, endurance and longevity - these dominant buzzwords in electromobility are considered the cornerstones of Formula E, but are also key to Einhell's cordless tools. Against this background, the cooperation with BMW i Motorsport was a logical and strategic step, with which the Group is also paving the way for new forms of communication.
Since the 2018/19 season of the ABB FIA Formula E Championship, we proudly present ourselves as Main Partner of BMW i Motorsport. With this partnership we want to get even better for you and secure the pole position in terms of battery competence in the DIY sector.
EINHELL + BMW + Formula E = Next Gen
The ABB FIA Formula E Championship is the world's first motorsport series for formula cars with an electric motor. Since 2014, races, so-called E-Prix, have been held on city courses in international cities and large cities. The aim of the ABB FIA Formula E Championship is not only to provide sporting entertainment, but also to promote innovations for electric drive systems and to demonstrate the potential of sustainable energies. This is how the ABB FIA Formula E Championship succeeds in combining top sporting performance and future-proof automotive concepts. BMW i Andretti Motorsport has been represented as a works team in the ABB FIA Formula E Championship since the 2018/19 season. With the new BMW i drivetrain for the BMW iFE.18 and the further developed BMW iFE.20, BMW is gathering valuable knowledge in racing that will flow directly back into the series development of future models and drives - including iNEXT. The Formula E drive in turn also benefits from the experience from the series.